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The more the learner engages, the more the course “discovers” and the more personalized the experience can become. I state in the marketing products for this course that I’m not trying to build a list, I’m attempting to construct a relationship– which holds true. With this in mind I also automate some emails that will go to subscribers months down the roadway to advise them of a few of the commitments and efforts they said they wanted to concentrate on.
Much of this process is informed by Brennan Dunn’s excellent approach . The result is a course that is self-paced– students can complete it in around half an hour or in a week. At the end of the course I invite them to arrange a conversation with me, and I utilize Calendly for this.
The interactivity, starting with the website homepage subscription form, is driven by Gravity Types. Gravity integrates well with Drip through a special plugin, so I can populate Gravity Kinds fields with Drip data and send out brand-new or updated data back to Leak from Gravity Kinds. This is how the worksheets are all handled.
With the data that’s collected in Drip I can feed an app called Right Message to change the content of my website on the fly. That marketing pro who’s worried about method and the executive with concerns for her group will see various things on my site, including custom recommendations on my sales page.
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I offer Right Message different conditions, telling it what to search for from its connection to Leak. When it sees the right mix of tags, customized fields, or other attributes that I think are essential (like a referring url, for circumstances), it can then customize just about anything on a websites on-the-fly.
With a combination of Drip’s data, Right Message’s modification possibilities and a strategic frame of mind towards how I can most help my visitors, clients and prospects, almost anything seems possible. I talk far more about Right Message and this particular part of the marketing funnel in this post– click on this link and give it a read. I love Typeform for numerous factors, and use their tools frequently.
There’s not much to it– a basic type in Typeform is connected to Leak using Zapier . This lets me create or upgrade subscribers utilizing whatever they input into the Typeform. The Typeform is hosted on their platform, so I can embed it anywhere and make modifications to a single kind to have it reveal up as it should across the different ways I may utilize it online, including as a stand-alone link or embedded in a Leadbox or Leadpage.
They’re excellent for beginning engagement, but a limitation is that the native types you can produce within Leadboxes or Leadpages do not permit selector products– the drop-down performance I require for a brand-new subscriber to tell me their professional role, which is important to my starting the personalization of the course.
The Buzz on Leadpages Zapier
To get the best of all worlds I removed out everything from Leadboxes and used the HTML widget to embed the Typeform. Now the Typeform runs the engagement while the Leadbox showcases it. It implies I’m not doing any integrations through Leadboxes and certainly I will not be able to get any measurement from Leadboxes (because no conversions are taking place from a kind inside a Leadbox), however I can get analytics from Typeform on how things are performing.
You’ll require: Typeform (FREE with some constraints, however you can link to Zapier so woohoo!) Zapier (Free tiers that I believe link Typeform to Drip (sweet!) with paid tiers for more functions) Leadboxes (totally free trial, then $25/month as a starter variation) Here’s what else you’ll need– some training if you’re new to this.