In terms of tracking email performance, you can dive much deeper into what resonates with certain consumer segments and get more concept about why particular components work. With ActiveCampaign, you can include as many custom fields as you like to your signup forms and landing pages, meaning that you can gather information that is most appropriate to the method your service runs. You can likewise choose what type of type each brand-new field is (dropdown, text, etc ), which improves the user experience when entering their details (listed below). Source: ActiveCampaign. As ActiveCampaign appropriates for both B2B and B2C online marketers, you can likewise handle information for businesses you are selling to, which might consist of additional details, such as size and turnover of the company, and several points of contact.
The software’s prices page highlights its most popular pricing tier. Source: ActiveCampaign. In general, the strong lineup of functions makes it great value for money, but just if you are going to use lots of those abilities to produce complex campaigns. If you don’t need all of the features then there are other more inexpensive choices the problem with ActiveCampaign’s prices design is that, as there is no totally free version, it ends up being more expensive than a lot.