In regards to tracking e-mail performance, you can dive much deeper into what resonates with certain client segments and get more concept about why specific aspects work. With ActiveCampaign, you can include as many custom-made fields as you like to your signup types and landing pages, indicating that you can collect data that is most appropriate to the way your company operates. You can also select what sort of type each new field is (dropdown, text, etc ), which enhances the user experience when entering their details (below). Source: ActiveCampaign. As ActiveCampaign is appropriate for both B2B and B2C online marketers, you can also handle details for organizations you are selling to, which may include extra information, such as size and turnover of the company, and multiple points of contact.
The software’s prices page highlights its most popular pricing tier. Source: ActiveCampaign. Overall, the strong lineup of functions makes it good worth for money, however just if you are going to utilize great deals of those capabilities to create complicated projects. If you do not need all of the functions then there are other more economical alternatives the issue with ActiveCampaign’s pricing model is that, as there is no free variation, it winds up being more expensive than a lot.