In terms of tracking e-mail efficiency, you can dive much deeper into what resonates with specific client sections and get more idea about why specific aspects work. With ActiveCampaign, you can add as numerous customized fields as you like to your signup kinds and landing pages, indicating that you can collect information that is most appropriate to the method your company runs. You can also choose what kind of type each new field is (dropdown, text, etc ), which enhances the user experience when entering their details (listed below). Source: ActiveCampaign. As ActiveCampaign is ideal for both B2B and B2C marketers, you can also handle details for businesses you are selling to, which might include additional details, such as size and turnover of the company, and multiple points of contact.
The software application’s rates page highlights its most popular prices tier. Source: ActiveCampaign. In general, the strong roster of functions makes it great value for money, but just if you are going to utilize great deals of those capabilities to develop complex projects. If you don’t need all of the features then there are other more economical options the issue with ActiveCampaign’s rates design is that, as there is no complimentary variation, it ends up being more costly than a lot.